As aforementioned, the same factors will influence different companies in different ways. However, a slightly different approach which the pestle analysis reveals is that the environment could, in fact, bring opportunities to a health spa company with a growing demand for organic and natural products.
There is a growing demand from older people for health spa treatments and an increasing ability by these individuals to be able to afford such treatments.
Political factors are represented by specific areas, such as labour law, tax policy, tariffs, trade restrictions and even environmental law. The latter two have been recent additions to the pestle analysis formerly known as pest and reflect the growing importance of the environment and regulation to companies across all industries.
With the government currently encouraging parents and specifically single parents back to work on a part time basis at least, the health spa industry should see a growing number of workers available.
Essay UK - http: When political decisions result in legislation which is not favourable to a particular company they may sometimes use astroturfing techniques in an attempt to put pressure on the government to change its mind.
Pestle analysis of fitness industry, a pestle analysis will be used alongside other analyses that focus on internal factors. Pestle Analysis - Technological On the face of it, technological developments may not appear to be particularly relevant to a health spa business.
The questions to ask yourself are: Social Factors These factors refer mainly to demographic factors, which comprise factors like population growth rate, cultural aspects, age distribution and health consciousness.
This part of the pestle analysis considers demographics such as age and wealth as well as issues including career aspirations and general interest in health issues. As such, there is a growing need for health spas to ensure not only that they have the latest technology, but also that staff members are suitably trained to use such equipment.
What are the important economic factors?
For example, international businesses are always influenced by changing exchange rates. Not only are greater numbers of younger individuals earning good wages, but the grey pound is also increasing in strength.
Health and Safety — businesses need to keep up to date with regulations to reduce the chance of an injury claim. Gyms can buy supplements which allow them to have a bulk advantage making them more attractive to customers Through discussions and research of our market audit we have found the market sector for private gyms is vast.
In this case, the health spa industry is doing extremely well. The current economic climate is relatively weak and individuals are not feeling sufficiently wealthy to spend large amounts of their income on health spa treatments.
As peak times within a health spa are generally evenings and weekends, this could certainly fall in line with the political drive to encourage mothers back to work as this would be the times where alternative childcare would be most readily available.
Influences in social media has created more of a health conscious society leading to more people wanting to go to the gym. Where individuals have less disposable income due to high inflation levels, they will be less inclined to spend money on luxuries.
Pestle Analysis - Political Political issues as part of the pestle analysis include all sorts of factors that normally derive from the government in the form of policies or legislation. Pestle Analysis - Legal When looking at the health spa industry from a pestle point of view, it is not surprising that health and safety legislation is both plentiful and restrictive.
Insurance will have to be maintained and all necessary employment law provisions complied with. What cultural aspects are most important? Traditionally, in the pestle analysis, a company would consider the environmental issues with which it must comply.
This includes, but is not limited to, weather, climate, geographical position, climate change and even insurance. Just complete our simple order form and you could have your customised Business work in your email box, in as little as 3 hours.
The below descriptions should help you gain a better understanding of each factor and of just how powerful and effective a PESTLE analysis can be for a business. Typically, this could include reduction in costs in relation to part time staff or generating additional revenue with discounts and enhanced services for clients.
Many employees within the organisation are part time workers.
However, in conducting a more detailed pestle analysis, it becomes clear that the health spa industry as it stands has relatively high barriers to entry by virtue of the level of expertise and technology required. Taxes — the business have to adapt to the changes in taxes. Many consumers as previously analysed in the pestle analysis will pay a premium for natural products and, as such, being seen to be environmentally friendly will not only ensure regulatory compliance, but may also encourage more customers at a higher value.Below is a free excerpt of "Pestle Analysis for Gym" from Anti Essays, your source for free research papers, essays, and term paper examples.
LEGAL: Rules and regulations set by the fitness industry, insurance companies, government and health safety regulations to be adhered to. This can include maintaining machines and equipment /5(1). The sporting goods and equipment industry is made up of an extremely diverse and large market which contains six types of activities.
These activities are. An example of a PESTLE analysis factor which may also be an opportunity or threat is the economy.
we are concerned with the external audit which examines macroenvironmental facts such as PESTLE analysis mi-centre.comic The pestle analysis then goes. How to find PEST Analysis Information for a company, organization, or industry. How to find PEST Analysis Information for a company, organization, or industry market research Mediamark Reporter Mergent Intellect mergent online mintel oxygen NetAdvantage OneSource Passport GMID personal fitness industry research insight retail salary Simmons.
Health Spa Pestle Analysis Pestle Analysis. A pestle analysis is one of the most popular and effective methods of analysing the external macroeconomic factors that could impact on a business within a specific industry.
Commonly, a pestle analysis will be used alongside other analyses that focus on. The mission of Fitness Express was to bring excellence, a passion for health & fitness, and professionalism to the fitness industry.
A fitness club is where the customers come to feel good, have fun and keep fit at the same time.Download