The products in the marketing mix of Asian Paints provides complete painting solutions ranging from paint products to accessories and tools for painting.
It has also set up a Research and Technology division where over qualified scientists are working on the paint development. The price also varies as per the exclusive features in the product type.
The Asian Paints Color Academy offers training facilities for both new and experienced painters. It carried out several contests on social media like DonateAWall to attract customers. The company is operational in 19 countries across the world.
Hence the overall pricing strategy in the marketing mix of Asian Paints is based on product quality, competition and the solutions required by the customers.
During bulk purchase the company offers discount to its customers and it provides incentives and volume discount to its distributors for high. The mascot helped Asian Paints to increase its reach among middle class segment as it appeared in print and electronic media advertisements.
The Asian Paints website is interactive and helps customers learn about various painting techniques and provides an interface that provides paint budget calculator and paint selector.
The pricing decisions are also affected by the raw material used for making that paints hence increase or decrease in the price is also observed. Apart from its operations and manufacturing centers, the place in the marketing mix of Asian Paints focuses on distribution through retailers.
The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.
Asian paints has always focused on marketing. It serves customers in more than 65 countries. Asian Paints also provides protective coatings like epoxy coatings, heat resistant paints, powder coatings for industries manufacturing refrigerators. There are manufacturing and production facilities operational in every country in each of the 19 countries it has expanded its reach.
Asian Paints also provides colour consultancy at home, online and home painting services. It has reported a turnover of Its premium product Royale Play is known to provide special effects and textures for the perfect look.
The painting consultancy services are higher as compared to other paint service providers. Other products include trucare 2x primer putty mix, trucare super putty and acrylic wall putty.
Let us start the Asian Paints Marketing Mix: The Royal product range is priced premium targeted to high income groups. With time, the promotional strategy in the marketing mix of Asian Paints became more extensive and focused on brand awareness. Its competitors include Berger Paints India Ltd.
It has partnered with several distributors across India to sell Asian Paint products.This is a research report on MARKETING MIX OF ASIAN PAINTS by Sayed Arif in Marketing category.
Search and Upload all types of MARKETING MIX OF ASIAN PAINTS projects for MBA's on mi-centre.com Presentation on Marketing Mix of Asian Paints (2) - Download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online.
asian paint. Place in the Marketing mix of Asian paints Asian Paints has spread its operations across the globe in at least seventeen countries. In every country, it has set up manufacturing facilities and in eleven out of the seventeen, it has become the number one paint manufacturer.
Here is the Marketing mix of Berger Paints which is a market winner in Industrial Paints in India for over 45 Years. The company is a public mi-centre.com is headquartered in Kolkata and boasts of an operating income of Rest.
billion mi-centre.com has employees around 2, Category: Marketing Mix Distribution Strategy Paint; Title: Asian Paints Place (Marketing Mix).
This is a research report on PRESENTATION ON MARKETING MIX OF ASIAN PAINTS by Sayed Arif in Marketing category. Search and Upload all types of PRESENTATION ON MARKETING MIX OF ASIAN PAINTS projects for MBA's on mi-centre.comDownload